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HIGHLIGHTS
Access CMO Council Library for $95 with discount code SUMMER2024
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Measuring Marketing in the Moment

Understanding How Shoppers React, Transact and Interact in Real-time

Making Content Grow Into Customer Flow

Improving Content Marketing Value from the Pipeline to the Bottom Line

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Combining Trusted Content from Channels of Insight + Influence with Lead Marketing Science

Infographic Female CMO role on the rise worldwide

Jun 11, 2024

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More

May 28, 2024

CMO Compensation: Erosion, Stagnation or Elevation in 2024?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO Council More

May 18, 2024

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Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources and Focus on Digital and Ecommerce More

Access 160-plus CMO Council's Free Reports
CMO Council Contributed Content - Marketing Research
UPCOMING EVENTS
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Partner Event

SEP
13

Future of Business: Revolutionize the Workforce, Customer Engagement and Strategies

This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage.

2024-09-13 16:00:00 2024-09-13 17:00:00 Future of Business: Revolutionize the Workforce, Customer Engagement and Strategies This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage. CMO Council cmoteam@cmocouncil.org
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    CMO Council in the News

    McKinsey: Resetting the Gameboard to Survive and Thrive

    Marketing Voice

    New research from McKinsey surfaces the extent of Covid-19 pandemic’s impact on brands. The main theme of the pandemic’s story is one of fear and uncertainty. Given how swiftly things are ... More

    ANA: Content Marketing Budgets Jumped Before Pandemic

    Marketing Dive

    The study's finding that marketers want to see improvements in content marketing measurement echoes separate research by The CMO Council that found marketers struggling to measure ROI. Developing bett ... More

    Executive Appointments

    TERMINIX

    Alex Ho

    Chief Marketing Officer

    YOUI

    Joachim Holte

    Chief Marketing Officer

    M&T BANK

    Francesco Lagutaine

    Senior Vice President and Chief Marketing and Communications Officer

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    Karen Peterson

    Chief Marketing Officer

    CMO COUNCIL SUBSCRIPTIONS AND FEATURES
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